After ditching the security of full-time employment, I found an empowering freedom in becoming self-reliant and supported by community. I love to write about how I go building, optimising and automating new online businesses for divergent brands.
Weekly Wind Down
Oct 9, 2026
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3 min read
The subtle trap of working solo, and how to find your anchor again.
Oct 2, 2026
4 min read
What a young business actually needs first.
Sep 25, 2026
The accountability tool that reframes how we handle harder weeks as solo founders.
Sep 18, 2026
Using the "mess" as the marketing strategy.
Sep 11, 2026
Too much interest can stall you just as fast as too little.
Sep 4, 2026
Four things you can reach for when the work just won't come.
Aug 28, 2026
Matching tasks to daily energy levels beats fighting an unrealistic schedule every time.
Aug 21, 2026
What happened when I handed reel psychology to an AI.
Aug 14, 2026
Advanced sign ups, skipped events, recordings watched at 1.5x speed. Sound familiar?
Aug 7, 2026
When AI comes asking for your work, here's what to keep back.
Jul 24, 2026
Lower friction - higher success
Jul 17, 2026
So I started asking questions instead.
Jul 10, 2026
Can this simple question change how we look at major business decisions?
Jul 3, 2026
Everyone’s reaching for more features. The room opted for less.
Jun 26, 2026
Capacity, career forks, and what a coin flip has to do with any of it.